BUSINESS PROFILE

Jollibee Foods Corporation (JFC) was incorporated on January 11, 1978. JFC's principal business is the development, operation, and franchising of fast food stores under the trade name "Jollibee". In the Philippines, JFC also has as subsidiaries, Fresh & Famous Foods, Inc., which develops and operates, and franchises quick-service restaurants under the trade names "Chowking", "Greenwich", "Delifrance", "Manong Pepe's", and "Red Ribbon". JFC also has subsidiaries and affiliates overseas which develop and operate its international brands, "Yonghe King", "Chun Shui Tang", "Hongzhuangyuan", and "Lao Dong".

JFC operates its central commissary in Calamba, Laguna through a wholly-owned subsidiary, Zenith Foods Corporation (ZFC). On February 7, 2008, ZFC was merged with another wholly-owned subsidiary, Vismin Foods Corporation, which owned commissary facilities in Mandaue, Ceby, with ZFC as the surviving entity. The merger allowed JFC to be more efficient in sourcing, receiving, manufacturing, warehousing, and distributing raw materials in its stores. The commissaries have a collective capacity to service 800 stores nationwide.

By the end of 2008, JFC had a total of 651 stores nationwide, of which 339 are franchised and 312 are company-owned. There were also 49 Jollibee stores overseas, including the United States, Vietnam, Hong Kong, Brunei, Dubai, Guam, Saipan, and Jeddah.

Source: SEC Form 17-A (2008)

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